世界名牌博覽：美國運通

美國運通公司(American Express)國際上最大的旅游服務及綜合性財務、金融投資及信息處理的環球公司。 美國運通公司創立于1850年，總部設在美國紐約。 美國運通公司是國際上最大的旅游服務及綜合性財務、金融投資及信息處理的環球公司，在信用卡、旅行支票、旅游、財務計劃及國際銀行業占領先地位，是在反映美國經濟的道瓊斯工業指數三十家公司中唯一的服務性公司。

American Express, a.k.a. AmEx, is one of the world’s top 20 global brands. The financial services company was established in 1850. It is one of the 30 companies that make up the Dow Jones Industrial Average index. The company’s core business is credit cards and traveller’s cheques. American Express credit cards are seen as a premium product. Its membership fee is higher than most and it markets itself to a richer, business-travelling clientele. As a result, the company suffers less credit losses than its competitors. The company likes to keep with tradition. Its slogan “Don’t Leave Home Without It” dates from 1975. AmEx is frequently high on industry lists. ‘Fortune’ magazine listed it as one of the world’s 30 most admired companies and the ‘New York Times’ reported it has a 91% customer satisfaction rate.